Written by Sarah James ·
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If you or your friends and family live in the Bay Area, then you've probably been hearing a lot about the recent storm, leaving dozens of cities and cars flooded.
Tomo's data team gives an inside scoop on what their customers were spending during this near-record worst rain storm in 173 years — and the purchase item might surprise you.
Usually, we see people buying items that are essential during a storm, like: non-perishable canned foods, first aid kits, umbrellas, and other winter storm gear. But the #1 item purchased from our Tomo customers were (drumroll, please) ~ dog collars/leashes. Yes, that's right, pet-related items were #1 most purchased during the storm. I guess this makes sense since the COVID pandemic resulted in a lot of new fur parents.
Did you know that on average, annual household spending in the U.S. on pets was $700 in 2022? TomoCredit consumer data shows that spending on pets among the GenZ population nearly DOUBLED during the pandemic!
Contact us to learn what the 2nd and 3rd most purchased items were during the SF storm.
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The language used on this page is for creative purposes only. TomoCredit (or TomoBoost) does not guarantee an increase in credit score. Individual results vary based on each person's unique credit history and financial circumstances, and subscription payments are non-refundable.
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